Unsung Philly.com logo designs

Here are some logos that I designed for good pal Mike Zolomij over at UnsungPhilly.com, a website that features mini-documentaries on some of the Philly-area's little known heroes. The people in these short films have one thing in common: They each possess their own personal passions, the thing that gets them out of bed in the morning and keeps them going all day, every day. Mike and I bounced quite a few ideas around when it came to designing these logos. We tried showing visual representations of Philadelphia in a few instances, whether it be a silhouette of the Liberty Bell, or featuring the skyline of the city itself, to no avail... Finally we decided on a clean, bold typeface (Rockwell) and overlapped white letters over black, making use of the negative space in each of the black letters. The whole thing really just fell together nicely. To find out more about Mike and Unsung Philly, go to Unsungphilly.com